Growth Stories

We are proud to work alongside visionary founders to drive growth, build enterprise value, and achieve premium exits.

Let's Talk Growth

Growth stories we’re proud to be part of

Backed by experience as revenue leaders, private equity portfolio growth advisors, and consultants, we know what it takes to install high-impact growth programs that get results.

Record360: Driving Scalable Growth and Exit

During a pivotal growth phase as part of Alpine Software Group’s (ASG) portfolio, Record360 transformed its revenue engine—doubling marketing-sourced pipeline, increasing Net ARR in 12 months, and ultimately supporting a premium exit to Point of Rental.

Brett and his Growth team at ASG partnered with Sales, Marketing, and Finance leadership to optimize pipeline generation, refine sales forecasting, and scale go-to-market efficiency. Using the Bowtie Model, we identified top-performing acquisition channels, reduced CAC, and repositioned marketing as a strategic growth lever.

Record360 also launched its first SDR program, implemented a repeatable sales playbook, and supported hiring, compensation, and strategic planning. On the Marketing side, Record360 built a lead-to-revenue attribution model, scaled high-ROI channels, and implemented a budget and planning process that informed multi-year growth scenarios. (Press Release)

Robert Daniel,
VP of Sales at Record360

"Brett was an invaluable asset in Record360’s record-setting revenue growth and ultimate exit at a very favorable multiple. He helped us refine marketing attribution, optimize paid spend while lowering cost per lead, and launch a conversion rate optimization program—all of which increased our inbound pipeline significantly.

When we launched our SDR program, Brett provided key guidance on comp plans, goals, and hiring benchmarks, helping us scale from zero to two SDRs, with plans to expand further. His data-driven approach to forecasting and strategic planning helped us better understand our unit economics and long-term scalability.

Beyond tactics, Brett is a true partner and thought leader. He pushed us to efficiently test ideas that drove real revenue impact, provided candid feedback, and mentored many first-time GTM leaders. I learned a lot from Brett and hope to work with him again in the future."

Emilia Pintos,
Director of Marketing at Record360

"When I joined Record360, marketing was considered a ‘black box.’ Brett helped me establish a clear attribution framework, ensuring we knew which programs were driving revenue.

With his guidance, we implemented a lead-to-revenue model, optimized marketing spend, and built scalable growth programs. Marketing went from an undefined function to sourcing a significant amount of new customer deals and ARR.

Beyond strategy, Brett was a true partner—helping hire and onboard me, build our 2024 budget, and optimize high-impact channels like events and conversion rate optimization. His data-driven approach and strategic mindset transformed our marketing function and played a direct role in our growth story. This is the most effective marketing strategy I’ve seen in my 15+ year B2B career.”

DoorLoop Raises Series B Funding

As DoorLoop rapidly scaled, they needed to refine their marketing attribution to track lead-to-revenue impact and scale acquisition channels efficiently. Brett and his Growth team at ASG worked with David Bitton to create a clear unit economics framework, enabling better decisions on marketing spend and growth investments.

Beyond strategy, Brett provided executive coaching and helped onboard new growth leaders, ensuring alignment with DoorLoop’s high-growth execution model. These efforts supported DoorLoop’s rapid YoY growth, ultimately positioning them for their successful Series B fundraising round, led by JMI Equity. (Press Release)

David Bitton,
Co-Founder & CMO at DoorLoop

"There's not enough room to write all the great things I can say about Brett. From being a genuinely great guy to a compassionate leader, he deeply cares about coaching, training, and helping others succeed.

For years, Brett has been my go-to for solving challenges, making strategic introductions, and refining our marketing strategy. When we needed clarity on our marketing attribution and unit economics, Brett helped us connect the dots—transforming how we scale.

Beyond strategy, his ability to coach through pivotal moments and help onboard key marketing leaders was invaluable. I've learned more about SaaS marketing from him than anyone else, especially with the bowtie model! Looking forward to many more years of learning from each other."

Scaling for Strategic Value: Trucker Tools’ Acquisition

Trucker Tools built a predictable growth engine that led to a strategic acquisition. Brett Nicol and his Growth team at ASG partnered with the Trucker Tools leadership team to lay the foundation for scalable growth—hiring sales and marketing leaders, aligning pipeline generation with unit economics, optimizing go-to-market execution, and expanding into new, high-potential market segments.

Through a series of targeted GTM initiatives, Brett helped the team refine their revenue strategy, increase efficiency across sales and marketing, and position the business for a high-multiple exit. The result: a repeatable, data-driven GTM motion that fueled momentum through the acquisition process and beyond. (Press Release)

Alex Altvater
VP of Marketing & Partnerships, Trucker Tools

“Brett was instrumental in helping us scale pipeline in line with our unit economics and expand into new market segments. His strategic guidance helped us build a predictable growth engine—one of the key drivers behind our premium exit. He’s a rare mix of thoughtful advisor and hands-on growth operator.”

Scaling Smart: Driving Revenue, Margins, and Market Leadership at Research Square

At Research Square, Brett Nicol and his team provided strategic leadership that drove the company’s transformation into one of the fastest-growing firms in its sector. Over a six-year period, the company scaled revenue from $14M to $40M, grew the team from 65 to 320 employees, and built a cross-functional GTM organization spanning marketing, sales, product, UX, and customer success. This work led to >30% annual growth rates, a 42% increase in margins, an NPS of 70, and a sevenfold outperformance of the industry growth rate — resulting in an industry-leading acquisition by Springer Nature. (Press Release)

Shashi Mudunuri
Founder & CEO, Research Square

“Brett helped scale our business from $14M to $40M and from 65 to 320 employees —while improving margins, customer NPS, and global brand visibility. We achieved industry-leading growth rates under his metrics-driven leadership. Brett combines data-fueled execution with deep customer empathy. A trusted partner and communicator, he was critical to our success and exit.”

In their words: Founders, CEOs, and GTM leaders

DemandZEN

"Sierra Growth Partners helped us refine our GTM strategy, optimize our ICP & segmentation and align our team —leading to higher win rates, larger deal sizes, and faster growth. Their sales and customer success playbooks strengthened our entire revenue engine. They’ve been indispensable partners, combining strategy and execution to drive consistent, measurable impact."
— Bart Bartlett, Founder & CEO, DemandZEN
Sierra Interactive

“We worked together for two years, and Brett was a trusted advisor throughout. His expertise in sales strategy, budgeting, and forecasting—combined with thoughtful challenges and encouragement—was invaluable as I built a stronger, more resilient growth org. I’m grateful for his partnership. My team and I are in a much better place because of him.”
— Amanda Sullivan, VP of Growth at Sierra Interactive
Tablet Command

“Sierra Growth Partners has been a trusted partner at the highest level—providing board-level guidance, fractional CRO leadership, and actionable GTM playbooks leading to accelerated growth. Brett is the rare ‘CEO whisperer’—strategic, steady, and focused on outcomes. It’s remarkable how he’s built deep trust with both the co-founders and Board, as well as front-line teams alike.”

— William Pigeon, Co-Founder & CEO, Tablet Command
Record360

“Brett was instrumental in building a scalable growth engine at Record360. He helped us optimize marketing attribution, launch our SDR program, and refine sales forecasting—resulting in a 135% Net ARR increase and a record-setting exit. His strategic insight, data-driven approach, and ability to mentor GTM leaders made a lasting impact.”
— Robert Daniel, Chief Revenue Officer, Record360
Research Square

“Brett helped scale our business from $14M to $40M and from 65 to 320 employees —while improving margins, customer NPS, and global brand visibility. We achieved industry-leading growth rates under his metrics-driven leadership. Brett combines data-fueled execution with deep customer empathy. A trusted partner and communicator, he was critical to our success and exit.”

— Shashi Mudunuri, Founder & CEO, Research Square
Radicle Health

“Working with Brett and his team was a transformative experience! They brought an energy and systems-level thinking to our go-to-market teams across Radicle Health. His people-first leadership fostered a thriving, collaborative culture while keeping us focused on measurable outcomes. He helped align our sales and marketing strategy across multiple businesses, creating a unified growth engine. We couldn’t have done it without him.”

— Lisa Potter, VP of Marketing, Radicle Health
Doorloop

“We connected the dots between marketing attribution, unit economics, and scalable growth. Brett & his team coached us through key inflection points, helped onboard new leaders, and brought structure to our strategy. His impact on how we scale—and how we think—has been lasting. I’ve learned more from him than anyone else in SaaS marketing.”

— David Bitton, Co-Founder & CMO at Doorloop
Record360

“When I joined, marketing was a ‘black box.’ Brett and his team helped us build attribution clarity, optimize spend, and turn marketing into a revenue engine—sourcing 34% of new deals. From hiring and budgeting to conversion rate optimization and events, his strategic, data-driven guidance transformed our function. It’s the most effective marketing strategy I’ve seen in my career.”
— Emilia Pintos, Director of Marketing, Record360
Trucker Tools

“Brett was instrumental in helping us scale pipeline in line with our unit economics and expand into new market segments. His strategic guidance helped us build a predictable growth engine—one of the key drivers behind our premium exit. He’s a rare mix of thoughtful advisor and hands-on growth operator.”
— Alex Altvater, VP of Marketing & Partnerships, Trucker Tools
Record360

“Brett was a strategic partner in building our multi-year growth plan. He helped us test market hypotheses, align our budgeting process with revenue goals, and implement a system of leading indicators. His data-driven approach gave us clarity and confidence in our forecasts—and helped us plan for sustainable, scalable growth.”
— Dushant Ravindra, CFO at Record360
Tablet Command

“Brett and his team quickly sized up our product/market fit and identified immediate ways to ramp up our sales engine while staying true to the core strengths of our platform. They integrated seamlessly with our sales team, brought clarity to our process, and helped us operate more efficiently—setting us up for scalable, sustainable growth in a traditionally slow-moving niche market.”

— Andy Bozzo, Co-Founder, Tablet Command