Sales, Marketing, & Customer Success Excellence

Optimize revenue execution & drive scalable growth

Execute with precision.
Scale with confidence.

A great GTM strategy means nothing without execution. Sales teams lose deals, Marketing generates leads that don’t convert, and Customer Success misses expansion opportunities.

We turn strategy into action with structured GTM playbooks that drive revenue growth.

Execution-Focused Programs

  • Standardize your sales motion & drive repeatable wins

    Problems we solve:

    • Sales inconsistency – No structured approach to qualification, discovery, and deal progression.

    • Low win rates in complex deals – AEs struggle to multi-thread and sell value to multiple stakeholders.

    • Lack of sales coaching framework – No structured way to improve AE and SDR performance.

    Metrics impacted:

    • Win rates & deal velocity

    • Sales cycle efficiency

    • Sales-to-Customer Success handoff effectiveness

    Why it matters:
    A scalable, structured sales methodology ensures every seller operates at the highest level, turning guesswork into repeatable, data-driven execution.

  • Optimize demand gen for efficiency, ROI & revenue growth

    Problems we solve:

    • Lack of marketing attribution – No clear model to measure the impact of marketing on pipeline and revenue.

    • Unclear demand generation efficiency – No understanding of cost per lead, cost per acquisition, or return on marketing spend.

    • Misalignment between marketing investment and revenue impact – Marketing activities don’t connect to bottom-line results.

    Metrics impacted:

    • Pipeline contribution from marketing

    • Revenue per lead & return on ad spend (ROAS)

    • Customer Acquisition Cost (CAC) and payback period

    Why it matters:
    Demand generation isn’t just about driving pipeline—it’s about optimizing efficiency, reducing waste, and maximizing revenue per dollar spent.

  • Implement marketing systems that convert & scale

    Problems we solve:

    • No structured inbound or outbound marketing motion – Lead generation is sporadic and ineffective.

    • Marketing & Sales misalignment – Poor handoff processes cause friction and lost deals.

    • Marketing loves impressions and leads (vanity metrics), but CEOs want revenue.

    Metrics impacted:

    • Lead-to-opportunity conversion rates

    • MQL-to-SQL acceptance rates

    • Pipeline acceleration from marketing channels

    Why it matters:
    Marketing isn’t just about driving traffic or collecting leads—it’s about converting prospects into pipeline and ensuring sales teams get the right leads, at the right time, with the right intent.

  • Optimize sales execution to win more deals

    Problems we solve:

    • Inconsistent sales process – AEs lack a repeatable system for prospecting, closing, and objection handling.

    • High rep turnover & poor onboarding – New AEs ramp slowly, leading to lost revenue opportunities.

    • Unstructured compensation & hiring – No clear benchmarks for AE comp plans or hiring criteria.

    Metrics impacted:

    • AE quota attainment & time-to-productivity

    • Win rates & deal velocity

    • Sales team retention & performance

    Why it matters:
    A structured sales process leads to higher conversion rates, faster rep ramp time, and better retention. Standardizing execution ensures repeatable revenue growth.

  • Turn customers into your biggest growth engine

    Problems we solve:

    • Churn risk & low Net Revenue Retention (NRR).

    • Customer success teams are reactive, not proactive.

    • Ineffective onboarding & implementation.

    Metrics impacted:

    • Net Revenue Retention (NRR)

    • Customer Lifetime Value (LTV)

    • Expansion revenue (upsells & cross-sells)

    Why it matters:
    Customer retention and expansion drive long-term profitability. A proactive Customer Success function ensures strong renewals, advocacy, and ongoing revenue growth.

  • Seamless handoffs from marketing to sales, and sales to customer success

    Problems we solve:

    • Poor lead handoff between marketing and sales – MQLs don’t convert into real opportunities.

    • Sales to Customer Success misalignment – CS doesn’t have the context they need to drive retention & expansion.

    • Disjointed customer experience – Customers feel like they’re restarting every time they switch departments.

    Metrics impacted:

    • Lead-to-opportunity conversion rate

    • Sales-to-CS transition success

    • Retention & expansion success rate

    Why it matters:
    Seamless handoffs ensure a frictionless customer experience and higher revenue retention. When GTM teams operate in sync, they maximize customer lifetime value and drive sustainable growth.

In their words: Founders, CEOs, and GTM leaders

  • Sierra Interactive

    “We worked together for two years, and Brett was a trusted advisor throughout. His expertise in sales strategy, budgeting, and forecasting—combined with thoughtful challenges and encouragement—was invaluable as I built a stronger, more resilient growth org. I’m grateful for his partnership. My team and I are in a much better place because of him.”

    — Amanda Sullivan, VP of Growth at Sierra Interactive

  • Founder headshot

    DemandZEN

    "Sierra Growth Partners helped us refine our GTM strategy, optimize our ICP & segmentation and align our team —leading to higher win rates, larger deal sizes, and faster growth. Their sales and customer success playbooks strengthened our entire revenue engine. They’ve been indispensable partners, combining strategy and execution to drive consistent, measurable impact."

    — Bart Bartlett, Founder & CEO, DemandZEN

  • Founder headshot

    Tablet Command

    “Sierra Growth Partners has been a trusted partner at the highest level—providing board-level guidance, fractional CRO leadership, and actionable GTM playbooks leading to accelerated growth. Brett is the rare ‘CEO whisperer’—strategic, steady, and focused on outcomes. It’s remarkable how he’s built deep trust with both the co-founders and Board, as well as front-line teams alike.”

    — William Pigeon, Co-Founder & CEO, Tablet Command

  • Founder headshot

    Research Square

    “Brett helped scale our business from $14M to $40M and from 65 to 320 employees —while improving margins, customer NPS, and global brand visibility. We achieved industry-leading growth rates under his metrics-driven leadership. Brett combines data-fueled execution with deep customer empathy. A trusted partner and communicator, he was critical to our success and exit.”

    — Shashi Mudunuri, Founder & CEO, Research Square

  • Record360

    “Brett was instrumental in building a scalable growth engine at Record360. He helped us optimize marketing attribution, launch our SDR program, and refine sales forecasting—resulting in a 135% Net ARR increase and a record-setting exit. His strategic insight, data-driven approach, and ability to mentor GTM leaders made a lasting impact.”

    — Robert Daniel, Chief Revenue Officer, Record360

  • Founder headshot

    Radicle Health

    “Working with Brett and his team was a transformative experience!  They brought an energy and systems-level thinking to our go-to-market teams across Radicle Health. His people-first leadership fostered a thriving, collaborative culture while keeping us focused on measurable outcomes. He helped align our sales and marketing strategy across multiple businesses, creating a unified growth engine. We couldn’t have done it without him.”

    — Lisa Potter, VP of Marketing, Radicle Health

  • Tablet Command

    “Brett and his team quickly sized up our product/market fit and identified immediate ways to ramp up our sales engine while staying true to the core strengths of our platform. They integrated seamlessly with our sales team, brought clarity to our process, and helped us operate more efficiently—setting us up for scalable, sustainable growth in a traditionally slow-moving niche market.”

    — Andy Bozzo, Co-Founder, Tablet Command

  • Doorloop

    “We connected the dots between marketing attribution, unit economics, and scalable growth. Brett & his team coached us through key inflection points, helped onboard new leaders, and brought structure to our strategy. His impact on how we scale—and how we think—has been lasting. I’ve learned more from him than anyone else in SaaS marketing.”

    — David Bitton, Co-Founder & CMO at Doorloop

  • Record360

    “When I joined, marketing was a ‘black box.’ Brett and his team helped us build attribution clarity, optimize spend, and turn marketing into a revenue engine—sourcing 34% of new deals. From hiring and budgeting to conversion rate optimization and events, his strategic, data-driven guidance transformed our function. It’s the most effective marketing strategy I’ve seen in my career.”

    — Emilia Pintos, Director of Marketing, Record360

  • Trucker Tools

    Trucker Tools

    “Brett was instrumental in helping us scale pipeline in line with our unit economics and expand into new market segments. His strategic guidance helped us build a predictable growth engine—one of the key drivers behind our premium exit. He’s a rare mix of thoughtful advisor and hands-on growth operator.”

    — Alex Altvater, VP of Marketing & Partnerships, Trucker Tools

  • Record360

    “Brett was a strategic partner in building our multi-year growth plan. He helped us test market hypotheses, align our budgeting process with revenue goals, and implement a system of leading indicators. His data-driven approach gave us clarity and confidence in our forecasts—and helped us plan for sustainable, scalable growth.”

    — Dushant Ravindra, CFO at Record360

Turn execution into excellence.

Strategy without execution leads to missed opportunities. These programs ensure your GTM teams operate efficiently, align on goals, and drive predictable revenue growth.